The future of hair straightening: Taraji & Mahindra
New Scientist has published an article that reveals a new hair straighteners from the world’s largest hair straighteners manufacturer, Mink Hair Care.
According to the article, Minky is the “future of hair care”.
The article is based on a video by Minky’s CEO, Shailesh Mankar, that was shown at the 2016 Global Hair Expo in the Philippines.
According to Mankarp, the company’s “innovative technology” enables its products to “change the way people treat hair”.
In a video posted to YouTube on April 10, Mankarko revealed that Minky will introduce a new product, the Taraji, which will be the “next generation of hair products”.
The Taraji will be a “new hair straightened product”, according to Mink, which also revealed that it will be able to treat all hair types, including “skinny”, “normal”, “complex” and “slim”.
The Tarajis are said to be “the most advanced hair straightens in the world”.
The Mink brand is said to have been founded in 2003, when the company was founded by Dr Raghavendra Kumar, who has now gone on to found the company Luxury Brands International Inc. (LBII), which was acquired by the Indian conglomerate BSNL in 2012 for about Rs 5,000 crore ($3.8 billion).
The company was formed to “make natural hair straighters available to the world” at affordable prices.
“Our goal is to create a market for natural hair products that are affordable and are safe for consumers,” Mankapal told the New Scientist.
He added that the company is working with the governments of India, the Philippines, Singapore and Indonesia on “market expansion”.
According a head of the Hair Care and Treatment Products (HC&T) division at Mink India, S. Rajan, the products will be available on shelves in India, Vietnam, Australia, South Africa and the US.
The company’s head of product development, Rajesh Sharma, also said that the products “are made to order, so we do not ship products to customers”.
“We are working on creating an online platform that will allow consumers to purchase our products online,” Sharma said. In India, Mink has become the world leader in the field of hair treatment, and has more than 500 employees across the country.
Its products are “designed to deliver the highest quality and value for money”, according the company.
Mankapala also told the magazine that Mink has “the highest growth rate of our products in India”, which is attributed to its “high-quality, affordable products”.
He said the company plans to launch products in the next three years.
Raghavendran Mankarakaswamy is the CEO of Mink International, the largest company in the hair care industry.